Clean beauty, grounded in ritual

Clean beauty. Honest pricing.

The same clean formulations as the top shelf. Made in small batches by a US partner. Roughly half the price, because we do not buy billboards.

Drugstore
$4
thin formula
nuréo
$22
what it should cost
Prestige
$45
marketing tax
Free shipping over $50 · 30-day guarantee
Clean beauty. Clean beauty. — on skin
No. 01 · Cedar
A wash that smells like the woods after rain.
Free shipping over $50
Ships in 48h
30-day guarantee
Love it or send it back
Clean by EU standard
Bans 1,300+ ingredients
COSMOS · ECOCERT
Certified clean

Why Choose Nuréo

Hundreds of Happy Customers

Vegan & Cruelty-Free

COSMOS Certified

FDA Compliant

Why it costs what it costs

The same formula,at a third of the price.

We sell direct, in small batches — and pass the difference to you. Here's the honest comparison.

Drugstore
nuréo
Prestige
Vitamin C Serum, 30ml
$15
$30
$85–$180
Hand & Body Wash, 250ml
$4
$22
$45
Stable 15% L–ascorbic acid
Rarely
Yes
Often
COSMOS · ECOCERT certified
No
Yes
Sometimes
Bans EU–restricted ingredients
No
All 1,300+
Yes
Vegan · cruelty–free
Varies
Yes
Varies
Recyclable packaging
No
Yes
Varies
30–day guarantee
No
Yes
Varies

Clean beauty, priced like it should be.

Skincare & Haircare, Naturally Elevated.

Thoughtfully crafted skincare and haircare rituals with clean, natural ingredients. Designed for your skin, your way.

Hero ingredients

What is actually in here.And what is not.

Real cosmetic actives, real function. Formulated by MADARA, a B Corp certified manufacturer in Latvia. COSMOS Natural and ECOCERT certified — meaning the ingredient list has to earn its place.

No. 01
Bakuchiol
Psoralea corylifolia
Plant-derived alternative to retinol. Smooths the look of fine lines without the redness or peeling.
In: Bakuchiol Serum →
No. 03
Peptides
Acetyl tetrapeptide-9
Short amino-acid chains that signal skin to keep firmness and bounce. Supports collagen pathways.
In: Peptide Youth Boost Serum →
No. 04
Rosemary
Rosmarinus officinalis
Stimulates the scalp and supports a healthier hair-growth environment. The studied alternative to minoxidil.
In: Rosemary Hair & Scalp Oil →
No. 05
Cedarwood
Cedrus atlantica
Essential oil with a warm, resinous scent. Calming on skin, grounding to the senses.
In: Cedar Hand & Body Wash →
Formulated without
parabens · phenoxyethanol · sulfates · silicones · synthetic fragrances · synthetic colorants · petroleum chemicals · GMOs
COSMOS Natural
99% natural origin
ECOCERT
International organic
EU compliant
Bans 1,300+ ingredients
B Corp made
By MADARA, Latvia
Deep Cleanse Scalp Scrub, Rosemary & Mint - Nuréo Gloss Shampoo, Smoky Green Vetiver - Nuréo

The Colour Care Ritual

Peachy Grapefruit Zest with Wheat Protein to gently protect your colour, keeping hair smooth, glossy, and vibrant wash after wash.

The Colour Care Ritual

Peachy Grapefruit Zest with Wheat Protein to gently protect your colour, keeping hair smooth, glossy, and vibrant wash after wash.

What Our Customers Say

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer

Lisa M.

This soap smells like a spa! I gave it to my mother in law and she was thrilled. It has a nice peppermint/herbal smell, lathers nicely and leaves your hands feeling clean. My mother in law keeps it in her guest bathroom at the sink but it works great as body wash too.

- Lisa M., verified customer

Debra B.

I've been noticing some skin drooping along my jawline and neck as I've gotten older. After using this product consistently, I've seen a real difference — firmer, more lifted skin. I'm genuinely impressed with the results.

- Debra B., verified customer

Frank M.

This is a nice hand and body wash in a form like a gel. It has two clear features, one is its unique clean fragrance and a light scent stays with me; the other is its gentle hydration on my skin that I feel moisturized after using it.

- Frank M., verified customer

Tony S.

The first time I applied the face lotion, I was very pleased with the fragrance. I noticed that my skin did soften up and had a glow after the first application so it's only going to get better from there.

- Tony S., verified customer

Dana K.

I love how soft and gentle this Luxe Anti-Aging Face Cream is, silky, hydrating, and my skin had a glow after the very first application.

- Dana K., verified customer

Toni S.

I love how this feels on my face. You don't need a lot, it feels like silk. Cruelty free and worth every penny. I've added it to my auto shipments.

- Toni S., verified customer

Diane W.

This company does its due diligence to ensure a happy customer and quality product. I reached out about the ingredients and they were incredibly responsive and transparent.

- Diane W., trusted reviewer